With vast experience in the corporate world, adult education and training, Meredith is well placed to support businesses to position themselves in and utilise the social mediums as part of their marketing plan for business profits.
An entertaining speaker and presenter, she helps executives, their staff and business owners unravel and unlock the power of Social Media. If you’ve heard of Twitter, LinkedIn, Facebook and YouTube, but aren’t really clear on what it’s all about and how your business could benefit from it, you are not alone. Meredith recognises that social media can be confusing and Video.Social.Marketing was established in early 2009 to support effective, social media implementation.
Meredith’s specialities include developing strategic, measurable outcomes around social media and tying those KPI’s and internal benchmarks into an enterprise’s marketing activity. She also works to help develop sustainability and capability within business that includes using sites such as Facebook Business Pages; LinkedIn; Twitter; YouTube and blogging.
Part of all social strategies includes integration and back linking of social media to assist in optimising search engine optimisation. Meredith works comfortably across businesses to ensure that IT, HR and Marketing are included and play their necessary roles in implementing social media into an organisation.
Meredith applies her business acumen and “no nonsense” approach to her work, helping businesses of all sizes to leverage social media and optimise their avenues to market with simple, manageable and sustainable marketing advice and solutions.
She leads small and growing team including administration staff, a graphic designer and web programmer.
For the ten years prior to starting Video.Social.Marketing , Meredith was actively involved in the corporate world, and in adult education and eLearning, most recently as a nominated TAFE NSW leader mentoring and training teachers in a range of educational institutions to better implement technology in their classes. It was through eLearning, that Meredith became keenly interested in social media and internet video streaming.
In March 2012, Meredith began working with Peter Switzer and the Commonwealth Bank, for a national tour, to support thousands of business owners to better utilise the opportunities social media offer. This is largely on the back of the prestigious awards Meredith won in October 2011, “Entrepreneur of the Year” and “Highly Commended” for Starting a New Business, in the prestigious Western Sydney Awards in Business Excellence (WSABEs).
Meredith holds qualifications in Marketing, eLearning, Adult Education, Neuro Linguistic Programming and Management Communications.
Jeremy has over 13 years experience as a sales and marketing professional , Having joined Reed Recruitment as a graduate trainee he went on to found the engineering division which quickly grew to a nationwide presence.
He was headhunted in 2004 to join business development specialists SI Group assuming responsibility for growing and developing the business which offered specialist high end sales marketing and pr services exclusively to technology companies such as Microsoft, SAP, Accenture and Skillsoft. After the business was sold to a venture capital firm Jeremy embarked on a career as a growth consultant helping a broad spectrum of clients in retail, data marketing and venture capital.
His latest venture Ascender Solutions is a crystallisation of his experience. Passionate about helping organisations grow, and that business development needs to not only be aligned closely with marketing and PR for tangible bottom line results. Jeremy and his team deliver bespoke solutions for clients such as Sunseeker Yachts, IMA, and Aspect.co,uk.
Kate has over 20 years of experience in media & PR. She is a ‘gamekeeper turned poacher’, who worked at the coalface of media working in production & news for BBC TV & Radio (Paris/London /Birmingham), Sky News, Independent Radio News, & Monte Carlo Radio & Television.
Kate took to PR like a duck to water some 18 years ago, and still remains passionate about every project she takes on. She has been head hunted twice to London PR consultancies, climbing to board level at the 4i Group (one of leading brand agencies in the UK, now ThinkFarm) aged 30. She then set up & run MAX PR & Events, merged to become PilotMAX 2008. Now running Jaguar PR, Kate works closely with every client to understand their business objectives, and to then implement a PR campaign that will secure appropriate coverage that helps to achieve commercial goals.
Fascinated by the cultural and behavioural differences encountered across industries, Ella’s public relations career began in 2000, having successfully assisted Ogilvy PR with a series of regional events as the launch of National Geographic Magazine in former Eastern Block countries. Then Ella joined Europa Energy Group as their Head of PR, providing a range of highly specialised strategic communications components for several oil&gas exploration and production clients, assisting them in securing multi-million pounds investment projects in Eastern Europe.
Then, Ella moved on to work as Communication Expert for two strategic oil & gas projects funded by the European Commission in Central Asia whose deliverables far exceeded the projects’ scope – in one of them, the beneficiary countries have signed an MoU to join ISO and, in the other one, major IFIs have provided the beneficiary countries with more than $ 1.2 billion in financing for their energy related investment projects.
In 2009, she was brought in to assist Total E&P Nigeria as a Communication and Behavioural Advisor with a view to assist the HSE Senior Managers to comprehend the versatility and depth of human reactions when faced with either danger or unknown circumstances, focussing on cognitive interviewing and active listening issues. In 2010, she joined Risk & Reputation Ltd., where she held the position of Strategic Communications Lead, advising the foreign counterparties (country representatives) on pre-emptive action planning for the Client specific approach: issues and crisis communication plans, market intelligence, market differentiation and assessment of proposed and implemented strategic plans. Currently, Ella is an independent consultant mainly focussing on the development and industry buy-in relation to cross-cultural communication.
Never a believer in experience without a sound educational background, Ella’s formal education consists in an Honours Degree in Media and Communication (Communication Sciences), a PG Diploma in Crisis (Response) Communication Management, a PG Certificate in International Negotiations, a PG Certificate in Cross-cultural Communication and a PG Certificate in Negotiation for Conflict and Dispute Resolution.
She is also an Accredited Public Relations Practitioner, a Member of the Society of Petroleum Engineers and a Member of the Chartered Institute of Public Relations, with a pending application as a Fellow of the Royal Society of Arts.
Ella is also the first PR Practitioner to attempt to bring the cultural issues faced by businesses on an academic level and has submitted the first scholarly manuscript on the subject – “The Influence of Culture in Crisis Communication” – for publication by the Society of Petroleum Engineers. A Guest Lecturer at Aberdeen Business School, Ella’s seminar topics have spanned from “The Evolution of Corporate Communication in International Management - Opportunities and Threats” to “Culture, Beliefs and Attitudes in International Settings”.
Apart from specialising in Cross-cultural Communication, Change Management, Business Intelligence and Strategic Communications, Ella is also a seasoned public speaker, being often invited to present at international conferences: Caspian & Black Sea Oil & Gas Conferences, IPRA Conferences and, in 2013, she will also be speaking at SPE 2013 HSE Americas Conference (Galveston, U.S.A.) and at SPE “Unleash your potential: invest in your career” Conference (Aberdeen, UK).
As Head of ROI at Reload Media, Paul has the important task of ensuring that all of Reload's clients are gaining positive returns for every marketing dollar they spend. His primary focus is on ensuring Reload is achieving and surpassing both internal and external client benchmarks. Paul’s specialist areas include search engine marketing, social media strategy, conversion optimisation and integrated digital strategy.
Paul recently completed a whirlwind tour around Australia and New Zealand as a guest of the Google Australia team. On the tour, Paul discussed the importance and value of Google+ from an agency perspective.
Elliott Bailey loves life, loves people and loves building business! He was one of the 9/10 business owners who closed down their first enterprise in 12 months and but is now going at it again down under in Australia where he runs a national iPhone repair business. His Facebook Tribe does a better sales pitch than a sales rep ever could and he's using social media to increase sales by 20%!
He'd love a chat some time - www.facebook.com/iadrenalin.com.au or iadrenalin.com.au
Richard Brown has around two decades of sales experience, and was a very early adopter with online sales and marketing. Now consulting for a variety of companies in the UK, and running his own successful consultancy wispa Limited.
With a Doctorate in Sales & Marketing, coupled with decades of experience, focus has always been on what works, rather than on what seems like good theory - particularly when having to both help companies, and run his own. This has resulted in Richard having to find the best possible ways to exploit social media for the purposes of marketing and customer acquisition.
When marketing is squeezed, social media can often feel like a difficult element to invest in, so maximising the returns from this area have been key to aiding customer companies and his own.
Richard has multiple Twitter accounts, but the main ID is @wispame
Nicole Y. Adams
Nicole Y. Adams is the owner of NYA Communications, a boutique German/English translation and language services business specialising in marketing, PR and corporate communications. She is also a certified public relations consultant and holds diplomas in marketing communications and social media marketing.
Having set up her business in the UK in 2003, Nicole is now based in Brisbane, Queensland. Nicole is also a qualified business mentor helping newly self-employed solopreneurs to establish and grow their business with a special focus on social media marketing. She can be contacted on Twitter (@NYAcomm), Facebook (NYAcommunications) and LinkedIn. Website: www.nyacommunications.com
Craig Reardon has been assisting Australian businesses with their online plans, strategies and websites since 1996 when he joined Yellow Pages to work on their first business website offerings and in the process was responsible for their very first internet advertising sale (a banner advertisement for search engine Alta Vista). In 1998 he joined telecommunications giant Telstra to manage its groundbreaking music content initiatives including video on demand, webcasting, legal music downloads and the award-winning Addicted to Noise music website.
More recently Craig opened pioneering web services firm The E Team which specialises in looking after the online needs of smaller business. He is also an ‘expert blogger’ and contributor for leading business websites, Smart Company and CEO Online. As a result of his experiences, Craig is now in high demand to speak on web marketing to Australia’s small to medium business community.